National Conference
Brief
As an association, PSMG does not have a large central resource to plan and deliver an event
of this size and complexity. Events Plus was commissioned to project manage a new look
conference and to develop a networking and knowledge sharing forum for professional
services marketers.
Solution
By imagining ourselves as delegates, our first step was to remove the previous “them and us”
style and to create a genial atmosphere to encourage discussion and debate. Presenters, who would traditionally deliver a speech from a high stage to delegates seated in rows, now walk
and talk among the delegates, involve them in open space discussion and invite questions in advance for panel / Q&A sessions.
We restricted workshops numbers to a make them more manageable and intimate.
Presenters now meet prior to the conference to share ideas and check for crossover. By connecting and engaging all those involved, we keep the content relevant and the
atmosphere animated.
Result
The event has evolved from a lecture style conference to a fully interactive discussion forum with dynamic keynote speakers, focused workshops and lively debate. It is widely regarded
as THE knowledge-sharing, discussion-conducive, voice of the industry event for Professional Services Marketers.